Welcome to the online study "Virtual Customer Integration 2003" !


The aim of the research project is to gather information about your attitudes, evaluation and design requirements of virtual customer integration (VCI) into New Product Development. In order to collect this information, you will be given the opportunity to become familiar with some examples of VCI before we will be asking you a variety of different types of questions.

An aggregated summary of the study results will be made available online once the data collection has been completed. Additionally you are invited to visit a VCI-conference and workshop based on the findings of this research study.

The VCI project is a co-operation between the Leopold-Franzens University Innsbruck and the WHU Otto Beisheim Graduate School of Management Vallendar.


It should take you about 30 minutes to complete the study.
Please feel free to contact the VCI research team
Tel.: 0049-261-6509-244; Email:vke@whu.edu
 
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